Customer satisfaction is basically a measurement of how content the customer is with the products or services that have are offering to them.

These measures can be reached at by carrying out internal evaluations of the performance of employees against the set standards of the organization or they can be derived directly from the customer.

For example, a business such as a bank can have a database of all customers who visited or made telephone calls to seek various services. They can then send a short message or an e-mail to a sampled number of clients with questions on how well they were served.

This survey can run for several months while comparison is made on whether there have been improvements in the way the customers perceive your business or whether the service or product rating is going down the drain.

When asking the customer to give feedback, let the set questions seek to obtain tangible things that can be worked on to enhance the business operations. For example, asking the customer if the agent who assisted him was knowledgeable would shed a light on whether you need to train your employees on service or product knowledge or not.

Having ambiguous questions like,’ was the service good?’ can lead to a lot of confusion on what exactly the customer was not happy about.

Whatever you do to measure the customer satisfaction, remember the customer is king and there can be no business success without customers. The more satisfied your customers are, the more you will experience business growth.

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The development of new online destinations for information sharing and interactive communication by and between family and friends as well as professional associates is consistently cited as the driving force behind Web 2.0. Termed “Social Media”, the trend has created abundant opportunities to distribute high quality health and disease education content, while creating community and entirely new opportunities for collaboration between your business and it’s customers.

One of the web’s most recognized information sources, Wikipedia, defines “Social media marketing” as a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include, Facebook, Twitter, LinkedIn, Flickr and YouTube as well as many independent subject matter blogs. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).

MOST ACTIVE SOCIAL NETWORKS

FACEBOOK – As the largest and most successful social networking media site in operation today. Facebook has 300 Million users worldwide and continues to grow and add new members at an impressive rate. Members interact with one another by providing updates to their personalized pages which may include photos, videos, links to other sites, or “microblog” type status updates that let’s friends and colleagues know what you are up to.  Read more...

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Have you ever wondered why some companies may set up shop in areas that might not be particularly attractive to businesses and do very well, while others have been placed where you have large walk and drive traffic is almost guaranteed, but within six months of their times and the place goes to lease or sale? The truth is that success does not always determine your location – even if it has a central role – but more often it is dictated by customer loyalty.

Here are four reasons for customer loyalty is important to your business:

1. The first and most important is the fact that customer loyalty is another customer. This person knows his own business practices, what to expect for your product or service, the advantages and disadvantages, and she or he will do business with you, so that it is mutually satisfying measure.

2. As you can create a relationship with the client, you can also create a relationship with the customer’s family. Consequently, it is not uncommon for the wife to bring Dry Cleaning family, and turns to the mother, mother law, aunt, girlfriend and best, is your business. As the man was sent one day to pick up his dry cleaning business and learn about life, and he says to his brother, business partners, and others are looking for dry cleaning. So, you’ve suddenly become a commodity, which is shared with others.  Read more...

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