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Excerpt: Customer satisfaction is basically a measurement of how content the customer is with the products or services that have are offering to them. These measures can be reached at by carrying out internal evaluations of the performance of employees against the set standards of the organization or they can be derived directly from the customer. For example, a business such as a bank can have a database of all customers who visited or made telephone calls to seek various services. They can then send a short message or an e-mail to a sampled number of clients with questions on how well they…

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Excerpt: The development of new online destinations for information sharing and interactive communication by and between family and friends as well as professional associates is consistently cited as the driving force behind Web 2.0. Termed “Social Media”, the trend has created abundant opportunities to distribute high quality health and disease education content, while creating community and entirely new opportunities for collaboration between your business and it’s customers. One of the web’s most recognized information sources, Wikipedia, defines “Social media marketing” as a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of…

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Excerpt: 4 Reasons Customer Loyalty Is Vital To Your Business Have you ever wondered why some companies may set up shop in areas that might not be particularly attractive to businesses and do very well, while others have been placed where you have large walk and drive traffic is almost guaranteed, but within six months of their times and the place goes to lease or sale? The truth is that success does not always determine your location – even if it has a central role – but more often it is dictated by customer loyalty. Here are four reasons for customer loyalty is…