Posts Tagged ‘Business’


Marketing Strategies Will Help You Build Your Business

by admin ·

Business owners need to use a variety of marketing strategies in order to build a successful business. Many business owners do not use multiple marketing strategies when building a business. This is a key reason most businesses end up failing. Marketing strategies are essential when building a business. Having one marketing strategy is great but in order to make the most out of your business you should employ lots of different marketing strategies. Your marketing strategies do not have to be complicated, in fact the simpler the better.

Having a complex marketing strategy does not necessarily mean it will achieve better results. In most cases the most basic marketing strategies have achieved high levels of success for me. There are many ways to market both offline and online. You should use a combination of both to reach the most consumers. Your marketing strategies should also be tailored towards your targeted consumer base.

Your offline marketing strategies should include flyers, letters, business cards, and drop cards.Flyers are great to pass out at large events, depending on what you are selling. For instance conventions are perfect for flyers. Passing out flyers at ball games, malls, and church events is not really effective unless your product is in line with one of those themes. Finding a convention inline with what you are selling is priceless.


Small Business SEO Services

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Natural website optimization service is the most cost-effective form of online marketing. The small business SEO service, an integral part of your marketing campaign, meets the needs of start-up businesses as well as fully established small businesses in the United States.

Any small size business can be substantially improved through small business SEO services. Search engine marketing and placement services promote and grow your business community depending on the site’s competition, target market and present popularity.

The small business SEO service providers turn more visitors into paying customers by increasing your search engine rankings on leading search engines such as, AT&T Worldnet, Comcast, BizRate, Alta Vista, Microsoft Live and more. To move a website higher up in the search engines, small business search engine placement service providers use world-class Internet marketing techniques and ethically proven SEO strategies. A successful search engine optimization strategy involves several key elements. Understand your small business goals, the search engine marketing and placement service providers,

• Do effective keyword research to select proper keywords

• Do competitor analysis (server and website) to shortlist targeted keyword, where various parameters are taken into account including keyword proximity and density checks, frequency, number of indexed pages, back links and pages cached on search engines


Small Business Adviser: How to Get a SBA Unsecured Small Business Loan in a Troubled Economy. Part1

by admin ·

We are all listening attentively about lenders on the radio, television, newspapers, and the Internet of promises to be “small business friendly”, “small business oriented”, wanting to be your “personal small business advisor” and a panoply of packages taking care of all your business needs. What small businesses really need is money, not personal hand caring services. So is there anyone out there really making small business loans? Yes. If you know where to look you can find one.

You can generally categorize banks into: 1) 10% that are actually making small business loans now and are serious about doing so, 2) 70% who will talk to you directly and indicate they are not making small business loans at this time because of the economy, and 3) 20% that slap you on the back, invite you in, and readily take your application. It is the latter group that gives us the most heartburn. It is not unusual after the initial review of your application papers for a bank represented to signal you have a good chance. Overjoyed, you begin to make plans, including executing contracts and receiving quotes for inventory, raw materials, or merchandise. Two months later, after the fourth loan committee review, you get a call that they have decided not to make the loan. The reason has little if anything to do with credit. It is typically something that was never been mentioned before and after reflection, it seems like an excuse not to make the loan in the first place.


101 Marketing Strategies, Are You Using 101 Marketing Strategies to Grow and Promote Your Business

by admin ·

In any business, goods do not sell by themselves. They have to be packaged properly and marketed well in order for the consumer to be interested in buying the product and bringing it home. If you are offering a service, there are also 101 marketing strategies you could and should employ and here are a few.

For most start up businesses, the first few months are crucial to its survival. If you want to grab a share of the market, a 101 marketing strategy you have to do is socialize. Don’t be afraid to walk up to someone and start a small conversation with them and before you leave, be sure to give them your calling card. A few of these can also be posted in the public bulletin boards because people do read it.

If people would like to know more about what you are offering, don’t stop with a business card. Take it one step further with another 101 marketing strategy by creating a brochure.

This will tell people a lot about what your company does and what products are available. It must have lots of pictures and other graphics so take time making the right one before sending it to the printers.


Finding Small Business Grants

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Poor financing is the number two reason small businesses fail, falling right behind poor management. Sufficient funding is paramount to the success of small businesses, and small business grants can be the answer to the problem. If business owners have the necessary knowledge about how to find and properly request grants, they have a better shot at creating a successful business that will be open longer and prosper.

There are over 300 different grants and loans available for small businesses that are just starting out. The grants range from $25,000 up to $1,000,000 depending on the size and projected success rate of the business. There are also grants available to help small businesses grow or expand. Grants are not the same as loans because they do not have to be repaid. A grant is considered free money, as well as an investment to promote the success of small businesses and the U.S. economy. Money for grants comes from income taxes. Obtaining a small business grant does not require credit checks or deposits, even if the owners have experienced bankruptcy in the past.


The Ambiguity of Small Business Definition

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When different people are using the phrase ‘small business’, do they refer to a common set of definitions? Like, how many employees are listed in the payroll? Or, the number of years it’s operative? A literature review of 23 papers, which have been published from 1958 to 2002, tries to shed light on this issue. The review revealed an inconsistency regarding both characterization and definition of small business. The variety of definition used in these papers unable to set an agreeable format for small business definition. Mayer and Goldstein (1961) define small business as an employer of less then 200 employees. Potts (1977) set the barrier on 20 employees in addition to a minimum eight years that the business is operative. Robinson (1982) define firm as small if the number of employees is less then 50, the annual sales is under three million dollars and it’s operate as sole ownership. Covin and Slevin (1989) define small business according to number of employees – more then five or less then 500, as well as a minimum of five years that the business is operative. Rue and Ibrahim (1998) define small firm as an employer of more then 15 employees. Perry (2001) set an upper limit of 500 employees as a sole identifier for business to be regard as small. The review clarify that the ambiguity is stable over time. The lack of uniform definition in the sixtieth continued throughout the decades into the millennium. The industries targeted by the different scholars do have one common base; the focus was on industries with low to average economic growth such as manufacturing, trade (retail, wholesale) and service.


Secrets to Affiliate Millionaires – Top 5 Strategies With the Best Techniques to Grow your Business

by admin ·

Obviously, there are too many affiliate marketing techniques to help you start, build, run and grow your affiliate marketing business. In this article, you will discover and learn the best and proven affiliate marketing techniques to help you grow dramatically your affiliate marketing business. Also, you will discover top affiliate marketing traffic generation strategies to help you to increase your affiliate commission.

Affiliate Marketing Traffic Generation Strategy #1: Pay Per Click Online Advertising.

One of the best and effective strategies to drive high quality and relevancy to your affiliate website is to use the pay per click (PPC) search engines, like Google Adwords, Overture Yahoo! Search Marketing and MSN AdCenter. However, the best technique or business model for your PPC online advertising is to apply the email promotion marketing strategy and viral marketing strategy together. It is the best and proven approach to apply those three strategies to model your business in order to maximize the power of PPC online advertising. With this technique, you can grow your mailing list and spread your affiliate products at the same time. Many experiences reveal that this is the most powerful for you to spread your products or service and grow your business at the same time.


How You Can Use a Small Business List

by admin ·

Small businesses are usually sole proprietorships, partnerships or privately owned corporations. They employ a small number of employees and often do not have financial turnovers as large as those of large multinational companies. Small businesses are present in every industry. Ranging from interior designing to jewelry sales and even pet services, it is hard to avoid any of these businesses in our daily lives.

However, with so many small businesses selling products and services in society, we often forget that they can potentially be a very lucrative pool of customers as well. Any company that provides products or services to small businesses can benefit greatly from having a small business list.

Fortunately, the advancement of technology has enabled almost anyone to get access to a small business list with ease. There are online portals available for organizations and individuals to communicate with these small businesses, allowing them to get up-to-date information about company details and any other updates. One can also do a quick search online to look for such publicly available small company details. However, this is a potentially long and tedious process.


The Voice of Small Business: It's a Start, But Small Businesses Need to Hear More

by admin ·

When Sen. John McCain delivered the keynote address at the National Federation of Independent Business 2008 National Small Business Summit last month, he did much more than speak to several hundred interested small business owners. He pushed the concerns of a significant voting bloc to the forefront of the presidential campaigns. In fact, both Sens. McCain and Barack Obama have spent much time specifically addressing the No. 1 issue among small businesses — healthcare. And it’s about time.

Recognizing that healthcare costs have become unmanageable for many entrepreneurs, Sen. McCain said, if elected, his administration would introduce healthcare reform that would provide hardworking Americans more options and expand portability of coverage.

Sen. Obama, who was invited to speak at the Summit but did not attend, responded to Sen. McCain’s remarks by reiterating that small businesses need more options to access quality, affordable healthcare coverage. We also know both candidates recognize that implementing health information technology and addressing an inequitable tax structure should play a part in any comprehensive reform package.


Top 10 Marketing Concepts for Small Business

by admin ·

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.


Marketing Concept # 1: Consistency

Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.


Marketing Concept # 2: Planning