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Excerpt: I had a client today that was having some difficulty in understanding the difference between a marketing plan and a marketing strategy. Businesses need both of these as an integral part of there business plan. First let me explain the difference between each and then I will give you an idea how to create both. A marketing strategy is an over all vision of your companies goals. It includes fundamentals such as target demographics of your customers, a definition of your business, comparison of your companies marketing with you competitions and how your products and services relate to your customers. Where as…