Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

Marketing Concept # 1: Consistency

Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

Marketing Concept # 2: Planning

Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.

Marketing Concept # 3: Strategy

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According to statistics, more than half of America is employed by small business owners and these owners rely on credit. Not just credit to expand business or purchase a new cash register, but credit in order to make payroll. Now that tough financial times are here, banks are not as giving as they once were. Banks are changing their standards on <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=http://www.zootweb.com/additional_information/small_business_lending.html>small business lending</a> , making it hard and at times impossible for small businesses to get financing.

A Majority of Banks Are Changing Their Small Business Lending Standards

Most small businesses agree that even in the last 6 months they have felt the affects of the credit crisis. The problem is the domino affect of this crisis: since banks don’t have money to lend, small businesses cannot borrow money to expand, pay bills or payroll- which then affects employees of small businesses.

Franchises of larger businesses are also feeling the pinch.

Rescuing Starts at the Top No Immediate Assistance for Small Businesses

Since the government is concerned with helping the big players first, small businesses can’t get the immediate help they need. The government can’t realistically help out every small business in the ways they are assisting big businesses right away. Time is money of course and small businesses lose more than larger businesses every day that they can’t get financial assistance.

Without Small Business Lending , Small Businesses Make Sacrifices

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This report presents a comprehensive picture of the contribution of small enterprises in Ireland. The report contains data on the contribution of small businesses in industry, services and construction, as well as statistics on the labor, the knowledge-based economy and workforce. It also includes international comparisons.

In the report, a small business is defined as an enterprise which employs fewer than 50 people. Statistics on medium (50-249 persons) and large enterprises (250 or more people) are included for comparison.

Highlights of the report are:

Industry: Production and employment dominated by medium and large enterprises

* In 2005, four of the five industrial companies (81%) were small businesses with fewer than 50 employees. This company employs 50,000 people, slightly more than one fifth of total industrial employment. * The larger companies (50 or more persons) employed 181,100 people in 2005 and generated 93% of the total turnover in the industry. * The vast majority of small industrial firms were Irish owned (95%). Nearly 42% of larger companies are foreign-owned.

Services: More than 380,000 employees of small businesses in the service sector

* In the service sector, almost all companies (98%) were small. There were 82,100 small businesses, employing over 380,000 people in the service sector in 2005. That was more than half of total employment in this sector. * Small businesses account for nearly half (49%) of total turnover in the services sector, and generates a turnover of nearly ? 81.6bn in 2005. * Nearly half of small businesses in the service sector are the property of the family (47%). The vast majority of these family businesses employed fewer than 10 people.  Read more...

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This unique small business financing program offers many benefits, and not just to small business owners. This program allows referrals, and this can help you make a nice sum simply for referring small business owners to the program. The referral program is a situation where everyone involved wins, and there are no losers. This program requires no credit checks, tax returns, or any of the other documentation that is usually required. It is one of the best available small business financing options, and the referral program means that you can earn extra money simply by telling other small business owners about this fantastic program.

Referrals are paid for by the lender to help identify other small business owners who could benefit from this program. Many small business owners have networks of other small business owners, who may belong to the same trade groups or associations. In addition, many of us know people who own a small business and could really use financing right now to help in these tough economic conditions. The referral process is very easy, and takes almost no time at all. Anyone you refer will put your name as the referral source on the paperwork, and when your referral qualifies for the financing then you are paid a referral fee. You get money simply for helping an acquaintance or friend get the money they need for their small business. This financing program is risk free, because the processing fee is completely refundable if you are not one hundred percent satisfied with the amount of financing offered.  Read more...

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Tougher times are expected for small and medium sized business. Business failures are expected to rise by a staggering 50% which means that failed businesses could peak around 32,400 in 2010; this would be the highest level recorded since 1992. The Federation of small businesses said that they had recorded a dramatic increase of 214% in the amount of calls to their legal advice line on redundancies from concerned small businesses in the fourth quarter of last year.

Their members are concerned about jobs and how to hold on to jobs; small businesses are usually the last businesses to make employees redundant. The calls are asking how to make employees redundant, how do I do it, what action should I take, this is extremely worrying when it is thought that 32,400 business may go bust. On average each small business employees approximately 5 members of staff; this means that 150,000 people could lose their jobs from small businesses this year.

The federation of small businesses is the voice of small and medium-sized businesses in the UK; they have over 215,000 members, who employ more than 1.3 million people with a combined turnover of £10billion. The federation of small businesses are proposing a five point plan. They believe that small business can help to get us out of this recession if the government were to give small businesses more contracts, the government improves employment paperwork, government improves access to traineeships or apprenticeships and improves the position of the banks giving money to small businesses. This will rely on the bank mangers releasing and relaxing the money supply to small businesses and not having a knee jerk reaction to this recession. As quoted by Stephen Alambritis.  Read more...

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People who own and run small businesses may have been overlooked in the past. Not attracted to the big budgets and sophisticated requirements of big business, the security industry has not focused on providing small business security. Small businesses had to settle for inappropriate and overpriced security that resembled home security systems.

But there’s good news. Leading security industry manufacturers and providers are paying attention now. They’re beginning to understand that the unique needs of small business security require tailored security measures and systems.

Small business security does have one advantage. Needing smaller staff and experiencing less turnover than large businesses, small business’s risk for in-house theft is significantly less, reducing the need for inventory tracking and video monitoring for break rooms and storage areas. But small businesses still face serious risks for theft, vandalism, and violence.

Small business security needs are in many ways like those of corporations and individual homeowners. Common-sense security measures are important. Things like removing potential hiding places for would-be thieves by eliminating blind spots on building exteriors is a basic preventive measure. Lighting the building, inside and out, makes it possible for people outside the building to observe criminal activity at night and when the business is closed. Keeping entry points clear of obstructions and shadows is important to safety and security. Installing locks with security codes for individual employees prevents entry by unauthorized people.  Read more...

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